With the advance of online marketing, flyers might not be as trendy as they were back then but that does not mean that they aren’t effective. Flyers design is a key element for you as a brand in your overall marketing and design strategy. If it’s professionally done it can also drive results for your business. You just need to know how to make the most of their design impact. Similar to a flyer, powerful brochure design can educate a consumer on your products and services; it can convey good credibility and increase your target audience.
Sounds good right? Unfortunately, most brands do not know how to properly design a flyer or a brochure leading to a lack of communication, poor design, and placement. Here are some ways to design a flyer and a quality brochure with engaging content, key graphics, and drive real results.
The elements of an impactful design
Now that we know how effective flyers are and an excellent medium of communication here are a couple of elements that you need to keep in mind to get the most out of your flyer and brochure design.
- An Attention-Grabbing headline
A flyer or brochure with a killer headline is an ideal way to grab your customers’ attention. Remember your headline is the first thing your consumer will see when they look at the design, so be sure it looks engaging and grabs their attention. When coming up with a headline, think about what you want to convey to your user, you can use simple words like ‘Sale’ or ‘50% off’ to grab attention.
- Visual cues
Have a look at this design template that has an established visual hierarchy. When you design a flyer or a brochure keep in mind what you want your customers to look at first, you can’t just throw in all the information and hope for the best. A nicely done design will have the perfect visual hierarchy or in other words, each element you layout will be the key to your audience and what they need to know. Keep the design prominent and the large, the copy, font size, and type should be chosen accordingly to your brand and what you want to convey. Make the elements like your logo, branding details, and headline stand out.
Your design should balance key elements like graphics and text. This flyer for a pumpkin carving contest has a perfect balance between text and images. It includes all the information you require without stuffing too much on one page. Trying to fit too many elements in your design will make it visually overwhelming, your audience won’t know what to look at and where to direct their attention and the whole purpose of your flyer will be lost. Keep these pointers in mind when you need to design a well-spaced, uncrowded design.
- Use white space – More white space makes your design look classy, less overwhelming, and adds emphasis to whatever it surrounds. It allows your key elements to jump off the page.
- Balance elements – Elements like a large image will take up a huge portion of your design, make sure you balance it out with smaller text so the design doesn’t become too unbalanced.
- Relevant information – Again your flyer isn’t an opportunity to fit your entire brand goals on your page. Push out information relevant to the topic you are selling or event that is happening. Keep in mind that in design, less is more.
- Using the right typography
Designers are aware that different fonts bring about different emotions in people. If used wisely, the right font can make your event design even more fun, professional, or cutting-edge. Designs for a Christmas event and a Music Festival can differ widely when it comes to fonts. The right font used will help you drive your branding home, and emphasize your message while the wrong ones will just confuse your audience. For example, using a traditional font like Helvetica for a children’s brand would feel too professional and stuffy; instead, you want to use something fun, quirky, and light.
The bottom line
Don’t forget that you can attract even more customers by sharing your flyers and brochures online on social platforms. See them as a way to get attention to your brand both online and offline at no extra cost.